F1 Uncovered

Shell wanted to prove their fuels and lubricants were superior to the competition but explaining the technical reasons can appear tedious. So, we enlisted the help of a long-time friend, guaranteed to turn up the excitement.

For the first time ever we opened the doors to Ferrari’s F1 pit garage through a 360° digitally immersive experience. Users could explore every room, deep dive into interactive hotspots and discover the integral role Shell plays in their success as the team’s official fuel and lubricant partner.

Within three months, we notched up over a million visits, 250% more than Ferrari's own site.