Valspar Paints decided to venture into the premium market with a luxury range entitled V&Co. To help persuade people to pay a little extra, we focussed on how colour not only transforms your home but your mood and wellbeing too.
‘V&Me’ placed the consumer and their passions at its heart. Using real people with a real love of colour and creativity, we created a collection of charming social films and supporting comms that brought the idea to life and helped the brand exceed sales targets in its first year.
