Unlock Ultimate Power

ASUS tasked us to raise awareness within the gaming world of their little known
sub-brand, Republic of Gamers. To make our challenge harder, we had to deliver over the year’s busiest period (Black Friday weekend) and with only £30k media budget.

So we ditched the traditional approach and created something guaranteed to get gamers talking – a game. And in the process, increased their reach by over 5000% in just 5 days.