The positive effects of sport cannot be overstated. But with over 50% of children in the UK not getting enough exercise, millions are missing out on the benefits. In childhood, and in later life.
Play Their Way helped transform the way our nation’s children are coached by putting enjoyment before medals. Inspiring and supporting over 2.5 million coaches to put every child first – regardless of ability – enabling a lifelong love of physical activity. The campaign included a launch film, social, testimonial content films and a podcast series.
